Longbeach cigarettes are produced by Philip Morris. They are sold in Australia, Indonesia, and New Zealand with 20, 25, 30 or 40 cigarettes in a pack. Longbeach also produce Rolling Tobacco which comes in pouches of 30 grams or 50 grams. They are the second most popular brand in Australia, behind Winfield. Longbeach cigarettes are a full flavour smoke and quite quick to burn.